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Who buy Handguns?

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I have been working at Calelas’ for about a month or so and I have a few observations. I see of course a lot of handgun sales, but a huge quantity of M4(AR15 variants) sales. I would say easily 90% of the buyers are first time gun purchasers. On a slow day we sell 30-40 guns, on a big day like Saturday we sell up to 500 guns. Again the purchasers are new buyers. Just an observation on my part. No huge ammo sales and they buy very few extra items to go with the gun.

Steve Milam